What does cognitive evaluation theory primarily examine?

Cognitive evaluation theory primarily examines the impact of intrinsic motivation on performance, focusing on how external factors can influence an individual's internal motivation. The theory posits that when individuals perceive that they are being controlled or rewarded for engaging in activities they inherently enjoy, their intrinsic motivation may decrease. This indicates that maintaining a sense of autonomy and competence is crucial for fostering intrinsic motivation, which in turn can enhance performance.

The context of this theory highlights the importance of understanding that different types of motivation—intrinsic and extrinsic—can significantly affect how individuals engage with their work and how effectively they perform tasks. Thus, when considering motivation within organizational behavior, recognizing the nuances of cognitive evaluation theory is essential for creating an environment that supports and enhances intrinsic motivation among employees, ultimately leading to better outcomes.